An actual billboard sign placed in New York on 54th and Broadway is rumored to be an advertising plot. Either way, the sign conjured a lot of attention regarding marital infidelity.
Undoubtedly, the causes of divorce in the United States are many and varied. Marriage in the United States is supposed to involve an enduring, supportive, and intimate bond between partners, full of affection and love. Yet in a society where people are brought up to seek individual gratification, where this often is seen to come through competition at someone else’s expense, it should not come as a surprise that the reality of marriage does not always live up to the ideal (Haviland).